Dior Flagship Seoul

The curvilinear and textured large scale FRP cladding draws attention in a sea of competitive more traditionally shaped luxury brands within a stone’s throw of this location.  The juxtaposition of the sensuous surface to the angular body of the building is striking and executed with fine detailing and complimentary façade materials.  The understated main entrance does not compete with the façade but provides an obvious and elegant entry. 

Client:

Dior
Seoul, Korea

Architect:

Christian de Portzamparc
Paris, France

Project Location:

Seoul, Korea

Scope of work:

Design, engineering review, material applications, submittal drawing and calculation reviews. Fabrication and construction management of all façade elements.